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BKNG
Volume: 8.01M

BKNG Stock Forecast & Price Target

BKNG Analyst Ratings

Based on 28 analyst ratings
Buy
Strong Buy 43%
Buy 39%
Hold 18%
Sell 0%
Strong Sell 0%

Bulls say

Booking Holdings is a dominant player in the online travel industry, with strong market share, conversion, and execution at scale. Despite a challenging first quarter due to the Middle East conflict, the company performed well and is expecting a rebound in the second half of the year. The company's focus on strategic initiatives, strength in the US market, and healthy growth in regions outside of the Middle East position it for long-term success. While there are some risks inherent in the industry, such as increasing competition and potential economic impacts on travel demand, Booking Holdings has a strong track record of navigating these challenges and is well-positioned for future growth.

Bears say

Booking Holdings is facing multiple headwinds, including regulatory/legal challenges, projected growth reliant on increased listings count, and potential RevPAR pressure related to category supply growth and a worsening macro environment. Additionally, the company's recent performance has been impacted by the Middle East conflict and a slowdown in US market growth. Overall, these factors contribute to a negative outlook for the stock.

BKNG has been analyzed by 28 analysts, with a consensus rating of Buy. 43% of analysts recommend a Strong Buy, 39% recommend Buy, 18% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Booking Holdings Inc and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Booking Holdings Inc (BKNG) Forecast

Analysts have given BKNG a Buy based on their latest research and market trends.

According to 28 analysts, BKNG has a Buy consensus rating as of May 6, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $2,181.04, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $2,181.04, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Booking Holdings Inc (BKNG)

Volume: 8.01M

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